A blend of fine pharmaceutical activated charcoal with high-quality mineral powders. Works by absorbing and polishing away stains and plaque that naturally form on our teeth. Safe and fast-effective formula. Free from fluoride, SLS & glycerine. PETA-certified as cruelty-free & Vegan. Packed in a recyclable glass jar and aluminium lid with compostable box. 4 weeks' supply 60ml (1 person / twice a day).